Adform is a media-agnostic digital marketing vendor for media agencies, trading desks, advertisers and publishers that offers the world’s only programmatic brand-led media platform supporting all aspects of multi-screen brand advertising.
The Adform full stack includes demand-side platform, supply-side platform, automated guaranteed, a third party ad server, data management platform, private marketplace, programmatic publisher ad server and a market-leading creative suite.
Challenges
All development focus is on improving the Adform platform. As a result, developers face the complex challenges that come with Complexity, Velocity, Scale and Availability; plus the flexibility to adapt the solutions quickly to meet new business requirements.
High load
Buying inventory, serving and tracking billions of ads every day in real-time results in peak loads of over 7 million bid requests per second – with every single request requires database access and decision-making in less than 75 milliseconds.
Big Data
Big Data Parallel analysis and optimization algorithms trawl the massive amounts of data to discover “signal” in the “noise” or to identify patterns and to enable reporting
- More than 7 PetaBytes of campaign data alone, and also large volumes of raw data
- Massive HDFS storage
- Huge NoSQL clusters
- Data pattern analysis using multi-varied processing algorithms and decision trees, implemented in leading technologies like Spark and Complex Event Processing to capture the performance of Campaigns.
Creative Advertising
Adform leads the Rich Media revolution constantly creating engaging formats with video streaming, games, maps, magazines and many other interactions for all devices and supporting.
Integrations
Integrations with partners such as Google, Adobe or Facebook are a crucial element in making advertising easy and fast. We regularly partner, communicate and integrate with some of the biggest digital players in the world.
What we mean by High load?
Buying inventory, serving and tracking billions of ads every day in real-time results in peak loads of over 7 million bid requests per second – with every single request requires database access and decision-making in less than 75 milliseconds.
- 4000 high-performance servers
- 7 million bid requests per second, every second of every hour of every day
- Complex calculations per request needed in less than 20 ms
- 9 Data Centers across the world
- High availability load balancing and failover – always up, always ready
- Decision tree’s spanning large matrixes
