Sander Hoogendoorn

Chief Architect


Amsterdam, Netherlands

Sander Hoogendoorn is an independent dad, speaker, writer, traveler. He is a freelance consultant, craftsman, CTO, architect, programmer, beyond-agile coach. Seasoned in agile, Scrum, Kanban, continuous delivery, (no) software estimation, smart use cases, design patterns, domain driven design, UML, software architecture, microservices, and writing beautiful code.

Sander helps organizations and teams to innovate and to optimize their ways of working, practices, architecture, code, and tests. Currently, as chief architect at IoT company Quby (makers of Toon) and before, as a director at agile consultancy 101 Ways, CTO at software vendor ANVA and at insurer Klaverblad. Earlier he was Capgemini’s global agile thought leader, and partner at consultancy Ordina.

Sander authored best-selling books such as This Is Agile and Pragmatic Modeling with UML and published hundreds of articles in international magazines. He is an inspiring (keynote) speaker at international conferences, presented hundreds of (in-house) training courses and lectured at many universities. Currently, Sander is working on two books in parallel, one on the world beyond agile and one on microservices.

Sander is well known for his enthusiasm and motivational capabilities, innovative skills, team building, in-depth knowledge of the field, quick adaptation, broad vision, and collaborative skills. An open personality, eager, driven, out-of-the-box thinker. He is not afraid of trying out new paths and techniques and has never been a nine-to-fiver.

Tools do not solve problems, thinking does.